Material feminism is a way of understanding women’s oppression through capitalism and patriarchy. Material items play a huge role in the production of gender normalities. Industries such as the beauty industry market off of women’s insecurities by overproducing products claiming that they are “the next best thing”. We feel obligated to constantly upkeep ourselves in order to play the role of a woman. In the entertainment industry, women’s bodies are capitalized because of the belief that “sex sells”.